What India Chooses When It Lights a Home With Wood: NixWoods Order Data 2026
About 1 in 6 of our orders comes from Bangalore, and about 1 in 5 from Karnataka. That's the clearest pattern in a year of NixWoods orders. Here's what else we learned about how Indian homes choose handcrafted wooden lights, with every figure shown as a share so you can use it freely.
We make solid-wood lights by hand in Khatauli, Uttar Pradesh, and ship them across India. Every order tells us something small: which length fits a wall, which glass someone wants to look at every evening, which city is buying. Put together, they show how people actually light their homes once they've decided to buy something made to keep.
1. Bangalore buys more handcrafted wooden lighting than any other city
About 1 in 6 NixWoods orders (17%) went to Bangalore. Karnataka as a whole accounts for about 1 in 5 (21%), the largest share of any state. Mumbai, Gurgaon and Pune follow.
2. Most people want light that shines down, not up
On our linear wall light, 73% of orders chose light that shines downward only; 27% chose light that washes both up and down. Down-only is also the simpler and lower-priced option, so price plays a part. It still tells you what most rooms need first: a warm pool of light on a wall, a console or a bed, rather than a dramatic up-and-down effect. If you're deciding between the two, our guide to up-down wall lights explains where each one works.
3. 36 inches is the length most homes choose
Among linear wall light orders, 36 inches was the most chosen length (42%), ahead of 48 inches (32%), 40 inches (20%) and 30 inches (5%). A 36-inch light sits comfortably above a two- or three-seat sofa or a standard double bed, which is where most Indian homes put their first wall light. For the right mounting height, see our wall light height guide and how to size a linear wall light.
4. People pay more for the glass they'll enjoy looking at
On the Rubik's Cube lamp, Ocean glass was chosen in 70% of orders, against 30% for Candy glass, even though Ocean is the more expensive of the two. (Bubble glass was added later in the year, so it isn't part of this comparison.) When a lamp sits on a desk or bedside table in plain view, people choose the one they want to see every evening.
The bigger picture: efficiency is solved, so people now choose light for how it feels
India has largely finished the switch to LED. The government's UJALA programme had distributed 36.87 crore LED bulbs by 6 January 2025 (Ministry of Power, via PIB). A 2024 household survey by the Bureau of Energy Efficiency and CLASP found that every surveyed household used LED lighting, but only 2% actively considered energy efficiency when buying lighting.
Put that next to our own orders and the picture is clear. Once every bulb is efficient, the choice moves to how a room feels after dark: warm light at the right height, a length that fits the wall, and an object worth looking at when it's switched off. That's the choice wooden lighting is made for.
How we counted
Based on all NixWoods orders placed between October 2025 and October 2026, from our store records. Product shares are shares of orders for that product; city and state shares are shares of all orders, by billing address. Figures are rounded to whole percentages. We don't publish customer details, order values or totals. The national figures above come from the Ministry of Power (PIB) and the BEE/CLASP survey, and are linked to their sources.
Using these figures
You're welcome to quote these figures or use the charts in articles and reports. Please credit NixWoods and link to this page. For questions or more detail, email nixwoodsx@gmail.com.
Want to see the lights behind the numbers? Browse our wooden wall lights, or read why we only use warm white light.